Halsey’s record label won’t release a new song until it goes viral on TikTok. Is this the future of the music industry?

On Sunday, popular American singer songwriter Halsey shared a video on TikTok with tinny music in the background, the on-screen text reading: Basically I have a song that I love that I wanna release ASAP but my record label won’t let me. I’ve been in this industry for 8 years and I’ve sold over 165 million records. And my record company is saying that I can’t release it unless they can fake a viral moment on TikTok. Everything is marketing. And they are doing this to basically every artist these days. I just wanna release music, man. And I deserve…

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