5 tips for writing amazingly jargon-free product copy

This article was originally published on Built In by Alexander Lewis.  What is jargon, anyway? In a literal sense, jargon is simply a word or phrase that requires specialized knowledge for the reader to understand. For our purposes — which include helping people at technical companies write clearly about their offerings — that definition isn’t practical. Most of us only think of the word “jargon” in a negative sense. It’s something we’re supposed to avoid in our writing at all costs. But that’s not quite accurate. After all, good writing and technical writing are not antonyms. If the audience on…

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