This week Dott unveiled an experiment to send bad escooter riders back to school. In an industry-first pilot in Rome and Milan, Dott is launching a scheme where bad riders who repeatedly park escooters badly (outside a permitted area or violating the Highway Code) are sent to a driving course. Specifically, second-time offenders receive a fine from Dott and a guide to parking and local rules. A third violation invites them to attend “a compulsory and free driving course in Autumn 2022.” I spoke to Rob Haycocks, Head of PR Communications at Dott. They told me that the brand is…
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