Everyone is talking about the potential of generative AI as buzzworthy tools like ChatGPT and DALL-E make the headlines. But just what is generative AI and is there actually a use for these tools within the tourism sector? First of all, it’s important to note that, although ChatGPT is one of the most popular examples of generative AI on the market right now, there are many examples of tools employing this technology. Second, while the adoption of AI in general has been growing, this technology represents a new leap forward. Generative AI is seen as a breakthrough within the AI…
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