Why Europe’s grocery delivery space is in a state of flux


As July drew to a close, Getir announced plans to withdraw from three more markets. The Turkish rapid grocery delivery startup pulled out of Spain, Portugal, and Italy, in a move that reduced its European footprint to just four countries. It’s the latest chapter in a string of difficult encounters for the company and for the q-commerce or rapid grocery delivery market more generally in Europe. The space is undergoing a tough transition as VC money dries up and cost-of-living challenges abound for consumers. As for why Getir decided to slim down its operations, a spokesperson said that the “withdrawal…

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